Sunday, November 6, 2011

Individualism promoted and sustained by collectivism??!!!

Somethings that I read today morning in the Hindu Magazine set me thinking...
The cult started by Steve Jobs which asked people to be different... The result of which, in an effort to be different, people all end up buying the various Apple products...
The strategy is to address the insufficiency typical of the collectivist-minded people, telling them that to be identified as different in this world, they need to be misfits... misfits with the individualist streak; Apple was branded as the identity of such misfits/individualism, inspiring such values....
And the outcome, people try to portray individualism in groups, buying the product without second thoughts!!!
The irony- people depend on a brand to showcase their individualism..!!!
What I am not very sure about is- the writer of the newspaper article blames Steve Jobs for misdirecting people...
But wasn't his prime objective to sell Apple to the world? He was competent enough to have figured out the depravity of people... If people were ready to buy the story, why shouldn't he have spun the yarn??!!